Frequency: Monthly
Est. Newstrade RSV: £695k per annum
S.O.R. Status: Full
On Sale: 1st Thursday of preceding month
Price: £2.60
Average Newstrade Sale per issue UK
Jan-Dec'07 23,448

Truck and Driver is the voice of the British trucker: it is 100% for drivers. From gutsy copy on who are Britain's worst bosses to campaigns for better pay and conditions, Truck and Driver is always on the side of the driver. It offers competitions, puzzles and crosswords in every issue and runs a highly successful family section. Never crude and never condescending, Truck and Driver presents the professional face of truck driving for readers who want to feel good about the vital jobs they do.
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Handling: Where opposition titles are selling in numbers. Due to the transient nature of many readers availability in large WH Smith and other major outlets, especially travelpoints is important.

Key Development Areas: Ports, ferries, truckstops, motorway travel points and garages with a high volume of truck trade.

The main focus is on adding value. Supplements and posters are used throughout the year - both banded and bagged.