Frequency: Weekly
Est. Newstrade RSV: £6 million per annum
S.O.R. Status: Full
On Sale: Thursday
Cover Dated: Saturday
Price: £3.15
Average Newstrade Sale per issue UK
Jul-Dec'07 39,694

New Scientist is the world’s leading current affairs weekly, covering scientific and technological advances. It’s essential reading for people who want to know what’s happening, why it’s happening and how it will affect everything they do. Published since 1956, New Scientist continues to employ and commission the best writers in their fields from all over the world, providing award winning cutting-edge news, features and reports. Also, it’s the UK and Europe’s leading resource for science and technology job seekers. New Scientist magazine has over 750,000 readers worldwide, who are opinion formers and professionals from diverse backgrounds.
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Handling: New Scientist is available at all major retail multiple key chains including supermarkets, which now account for over 30% of sales, WH Smith and targeted independent outlets. New Scientist is also available at all major airports and mainline stations.

Key Development Areas: Maintain supplies to major retail chains (especially supermarkets and WH Smith), mainline stations and airports. Improve handling against The Economist.

 

Sales through newstrade are supported by issue specific editorial promotions. All promotions are supported by extensive PR, retail schemes with the largest retail groups and point- of-sale material.