Frequency: Weekly
Est. Newstrade UK RSV: £3.8 million per annum
S.O.R. Status: Full
On Sale: Friday
Price: £2.15
Average Newstrade Sale per issue UK
Jul'06-Jun'07 36,784

Farmers Weekly serves the whole farming industry. Packed with news and views about the business of farming, every week we provide topical technical information from independent experts designed to help farmers manage their businesses more effectively.

Starting with news and business, we provide a weekly digest of facts and figures about British, European and world agriculture. Our Livestock, Arable and Machinery sections report the latest technical developments while our land section reviews farm sales and analyses factors affecting prices.

Above all, Farmers Weekly is the UK's biggest farming market place. Each week our classified section draws together advertisements from throughout the UK. From sheep dogs to secondhand tractors and from milking equipment to mobile mixers - if it's for sale, it will be in Farmers Weekly.


Handling: Farmers Weekly should be stocked in all outlets taking local comparable titles (local knowledge is key), and at WH Smith. Look to place copies at rural supermarket outlets.

Key Development Areas: Supermarkets in farming areas, eg. Scotland, Ireland and East Anglia.

Major competitions in Spring and Autumn. Bagged extra value supplements and regular competitions. These are supported by paid-for retail schemes. Local pushes are made around the major shows. Local promotions are encouraged and are supported by point-of-sale material. Shop-save and home delivery schemes are to be encouraged.